MAXEDA V&D Developing brand identities formats, labels, packaging and logo guidelines. Instore presentations and shop concepts.

V&D shops are part of Maxeda, the largest retail group in The Netherlands. Working intensively on several integrated projects with a team of strategists, buyers, stylists and designers, during a 2 year period, to implement a fresh and detailed new format for the V&D shops. This format included a new range of brands and product categories. The in-store communication and presentation was developed to convey the feeling of confidence, authenticity and modernity in its appeal.